Home Business Owners... Entrepreneurs... Opportunity Seekers... Clickers... How many times have you really allowed yourself to use humor in your advertising? Will you always be serious, educating and focused or you can allow yourself to be more creative? Which way sounds serious enough for you? Do you sometimes take humor seriously when it comes to real investment?
Subject lines are considered to be highly important in order to catch the human eye or mind. Thinking of a "good" subject line is always a problem to the marketer.
You can use humor or try the professional approach or write as an average real person speaks, or just stay informative, use emotions, preach, offer help, demand... use exclamation marks, question marks or capital letters...
These are only few of the methods you may consider using, depends on your type of business, your personality and your readers taste. There is no 'good' and 'bad'.
The results depend on what people are looking for.
Grabbing just few ads subject lines found online, it is rather amusing to see the creative mind in action:
"Ssssh, secret bonus..."
"Obey me or else..."
"This Blows Me Away - Every Time I Watch It"
"Congratulations, You've Just Earned a Commission"
"Finally, it's possible to make money online"
"Do NOT Read"
"FREE... (e.g. that could be anything)!!!"
"Learn why "free" is Bad"
Which one would you believe? Which draws more attention?
To improve your results with email marketing, it is recommended to define first whether you would like to brand your name or the products you promote.
Use the trial and error method but be consistent for every type of product you promote so that people can become familiar with you and convince people to enter and read your content. Create anticipation.
You would like to keep your subject line as short as possible but still create curiosity for your recipients. Is may be useful to combine Humor but in good taste only. Never underestimate your readers' intelligence otherwise they will leave you for good.
My name is Naomi and I'm a Home-Based Business owner. I've struggled... like many others but got lucky enough to fulfill my dreams. Now I'm in a position to help others to do the same.
At CarbonCopyPRO you can learn how to become successful online. It is an Education Platform and Community for Entrepreneurs.
http://www.onesimplemission.com/?t=ezine
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment